ADVAN announces 8th edition of Marketing Excellence Awards, calls for entries.

Marketing Excellence Awards

ADVAN announces the 8th edition of Marketing Excellence Awards, calls for entries.

The Advertisers Association of Nigeria (ADVAN) has announced the commencement of preparations for the eighth edition of its Awards for Marketing Excellence.

  The ADVAN Awards recognises the commitment and fostering of professional excellence in advertising and marketing practice in Nigeria by recognising good works by practitioners and institutions in the industry.

  This year’s event is scheduled to hold on Sunday, November 18, 2018, at the Civic Centre, Victoria Island Lagos.

  Speaking on the Marketing Excellence Awards, Chairman, Organising Committee, Austen Osokpor said: “The ADVAN Awards will be presented to organisations and marketing professionals who have achieved extraordinary successes from innovative and effective marketing practices.

  He further stated that the award was highly respected because of its meticulous and transparent judging process.

 “To win the ADVAN award, one must submit his work for thorough screening by the judges, who evaluate all entries based on international standards and this is what puts The ADVAN Awards ahead of other awards in the Industry,” Osokpor said.

  Other members of the Awards Planning Committee include, Ediri Ose Ediale (ADVAN Executive Secretary); Gerald Osugo (9Mobile Nigeria); Ehis Emokhare (FrieslandCampina WAMCO Nigeria Plc); Nnenna Osi-Anugwa (Unilever Nigeria Plc); Ufuoma Dogun (9Mobile Nigeria); Kenneth Iruonagbe (Dufil Prima Foods); Lanre Da-Silva (Honeywell Flour Mill) and Dorcas Mashingil (Guinness Nigeria Plc).

 The ADVAN Awards, the most respected Awards for Marketing Excellence in Nigeria, evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of marketing’s critical role as a vital source of value creation for businesses.

  It provides organisations the opportunity to gain a competitive advantage by having their projects, initiatives, contributions, products and services recognised. The Awards’ provide the ultimate platform for improving brand awareness, loyalty, and retentions by increasing the respective recipients’ prestige.

  Its winners are acknowledged as industry leaders and named the elite in their core competencies.

  The Judging Panel comprises distinguished marketing professionals, which include, Dr. Obiaya Ikechukwu, Dean, School of Media & Communication, Pan-Atlantic University; Lanre Adisa, MD/CCO, Noah’s Ark Communications; Benson Evbuomwan, Former Marketing Director Honey Well Plc; Seni Ogunkola, Head, Marketing Communications, 9Mobile Nigeria; Prof. Abigail Ogwezzy-Ndisika of the Department of Mass Communications, University of Lagos; and Hannah Oyebanjo, Managing Director, Redwood Consulting.

  This year’s edition promises to be a most competitive and exciting one, with two new Categories: Outstanding Marketing Professional of the Year and Product Packaging Award of the Year.

  Other categories include -Best Marketing Campaigns (Strategy and Execution), Innovation, Digital and Social Media Marketing, Consumer Promotion, Brand of the Year, Brand Manager of the Year, Marketing on a Shoestring, Public Sector Marketing, Corporate Social Responsibility (CSR), New Brand/Extension, Experiential Marketing, Future Leader Marketing and Brand Journalist of the year.

   The Award for Marketing Excellence West Africa is a significant event that appreciates and commends the meticulous effort of marketing professionals towards the success and growth of the marketing industry in the West African sub-region.

  It stands as a motivation for marketing professionals in the industry and also highlights the value of Marketing in organizational and development of society.